Learn From Jay
Get The Book
You aren’t financially ignorant, you just aren’t trained. Jay teaches this in the book that started it all.
You’re Not Broke, You’re Broken names the inherited beliefs and behaviors driving your money decisions — the ones that formed long before you ever opened a bank account. It’s not another budgeting guide. It’s a diagnosis, then a way out.
Inside, you'll learn
- Why your financial habits were shaped years before you earned a dollar
- The hidden beliefs driving how you earn, spend, and save
- A framework for naming your own financial behavior patterns
- Practical steps to interrupt the cycles that don't serve you
Ideal for: anyone who’s worked hard, done everything “right,” and still feels behind — and wants to know why.
Reading is one way in. Listening is another.
Learn From Jay
Listen to the Podcast
Some conversations teach you more than school ever did.
Uncoded Conversations is real talk about money, behavior, relationships, and building wealth — unscripted, and pulled from Jay’s own deals, clients, and life, not a talking-points list.
Episodes cover
- Money and relationships
- Building wealth without inherited access
- Real stories of financial recovery and reinvention
- Behavioral finance explained in plain language
Ideal for: listeners who want real financial conversations, not another lecture.
Personal insight is the start. Institutions need it translated.
Learn From Jay
Subscribe to NeuroMoney
Jay’s ability to combine real-life financial experience with corporate financial insight and the foundation of behavioral finance gives you another level of how you interpret the use of money.
NeuroMoney turns behavioral finance research into strategy your organization can actually use — written by someone who has sat across from policymakers, boards, and executives and had to make it land.
Each issue covers
- Behavioral finance research in plain language
- Policy and program design informed by real financial behavior
- Corporate financial-wellness strategy
- Emerging trends in consumer financial decision-making
Ideal for: government agencies, corporations, financial institutions, and legal teams building strategy around how people actually behave with money.
Once you understand your own financial behavior, the next question is what to do with your money. Jay built an answer for that too.
INVEST WITH JAY
Join the 12% Club
An Exclusive Opportunity — By Application Only.
The 12% Club gives a small group of qualified individuals the chance to become private lenders — earning up to 12% return, with your principal secured by real estate.
This isn’t open to everyone. It’s for those who meet the criteria and are ready for a direct, one-on-one conversation about how it works.
Returns up to 12%, not guaranteed. Lending involves risk; principal security is tied to the underlying real estate. Available by application and qualification only.
How It Works
You meet the criteria → you're invited to a private, one-on-one session
You learn how to lend as a private capital partner
Your principal is secured by real estate
You earn up to 12% return
For organizations, institutions, and leaders who need more than a personal fix — Jay Gaudet takes the stage, the boardroom, and the record.
Hire Jay
Book Jay's Keynote
Jay Gaudet delivers more than a speech—he creates the kind of conversation people continue after the event ends. Blending behavioral finance, lived experience, economic insight, and raw storytelling, Jay exposes the hidden beliefs and behaviors that influence how people earn, spend, survive, and build wealth.
His keynotes challenge audiences to look beyond income and confront what is really shaping their financial decisions. Every presentation is tailored to the room—whether he is speaking to corporate teams, financial institutions, universities, government agencies, community organizations, or industry leaders.
Ideal for: Conferences, corporate events, leadership retreats, universities, financial institutions, government agencies, community initiatives, and employee-wellness programs.
Keynote themes include
You're Not Broke, You're Broken
Why financial struggle is often rooted in behavior, emotion, environment, and experience—not simply income.
The Psychology of Wealth
How identity, fear, trauma, status, and social pressure shape financial decisions and long-term outcomes.
Fr33dom Ain't Fr33
A direct conversation about the discipline, sacrifice, ownership, and uncomfortable decisions required to create real freedom
Beyond Financial Literacy
Why information alone does not change behavior—and what organizations must do differently to create lasting financial wellness.
Retain Jay for Research & Reports
Jay transforms complex financial, economic, behavioral, and policy issues into research that decision-makers can understand—and use. Each engagement combines rigorous analysis, real-world context, and clear recommendations designed to support strategy, policy, investment, or public dialogue.
Deliverables may include: Independent research reports, economic-impact studies, policy briefs, white papers, market analyses, community-engagement findings, and executive presentations.
Behavioral finance and financial decision-making
Consumer financial health and economic mobility
Wealth disparities and systemic financial barriers
Public policy and economic development
Community and stakeholder impact
Market, industry, and investment analysis
Engage Jay as an Advisor
Jay provides independent strategic counsel to leaders and organizations navigating complex financial, economic, policy, and investment decisions. His role is to bring clarity to the opportunity, identify what others may be overlooking, and help leadership move from conversation to execution.
Advisory areas include
- Financial and capital strategy
- Public-private partnerships
- Municipal and economic-development strategy
- Real-estate and business investment
- Organizational financial wellness
- Community engagement and stakeholder strategy
- Opportunity evaluation and decision support
Ideal for: Corporations, municipalities, financial institutions, developers, nonprofits, family offices, investors, and executive leadership teams.
Retain Jay as an Expert Witness
Jay provides credible, independent analysis when financial behavior, economic conditions, public policy, or institutional decisions are central to a legal matter. He translates complex information into clear findings that attorneys, judges, juries, and other stakeholders can understand.
Expert services include
- Case review and preliminary assessment
- Financial and economic analysis
- Behavioral-finance analysis
- Independent research and expert reports
- Damage, impact, and causation analysis
- Deposition and trial testimony
- Rebuttal reports and litigation support
Ideal for: Law firms, corporations, government agencies, insurers, public entities, and litigation teams.